Web Design For The Restaurant Industry
However, fulfilling that demand is becoming more and more challenging as we progress as a species.
It is no longer enough to simply have a restaurant or the means to advertise it, these days. The main factor in becoming a popular and attractive place to eat is ‘wow’ factor, both in regards to how you advertise and secondly and perhaps most importantly – the quality of the food on offer.
Any restaurant worth its salt these days has a website designed by professionals which not only compliments its image, but also makes it easy for new customers to navigate the menu on offer and get what they need within a minute or two – at most.
There are actually a number of actions you can take whilst designing the layout of your website, in order to attract more hungry customers and encourage news of your restaurant to spread by word-of-mouth.
Follow these simple to implement steps and your restaurant website will be up there alongside the greats.
Easy to find and read menu
There is a reason people are online checking out your website – to save time. Make sure your menu is easily accessible, right there on your homepage; after all, that is why they are there in the first place.
Make sure you provide enough info for customers to find your restaurant
Utilize free mapping services and ‘show’ your customers exactly where you are in the world. Don’t simply leave an address as not everyone is as equally proficient at tracking those addresses down and may some will simply not bother. Show them where you are – on a map.
Beautiful photos of your food
Of course, this goes without saying. Your homepage should be a montage of colorful photos depicting the fine selection of food in your restaurant.
Provide as many ways as possible to reserve a table
Make it as easy as possible for customers to reserve a table by providing a number of ways, such as phone numbers, online order forms through sites like OpenTable.com or FreeBookings.com or fax orders.
With fax orders, be sure to provide a printable form and if you have no form, be sure to tell customers of the information you require, down to the tiniest detail.
Keep your site up-to-date
This is one detail that really grates on the nerves of your customer, complaints about this abound all over the net. Your menu, your special offers and seasonal offerings etc. should all be up-to-date.
Believe it or not, failure to do so could make or break your restaurant as least as far as the website is concerned.
Include an integrated menu
Refrain from providing your menu in PDF form. This is just a step too far for most customers – to have to download a file in order to see your food.
Make your site sharable
Include sharing buttons on your page for sites like Twitter, Facebook and Pinterest etc. so pleased customers can share your site, helping you get exposure for free!
Include reviews on the first page
Set aside a small section on the side bar to show reviews of your restaurant. Every little helps.
If you routinely have special events occurring, why not keep customers updated with a calendar – a regularly updated one, of course.
Provide a blog that informs readers of things like your history, the history of the food you offer, recipes and other interesting culinary facts and tidbits.
Not only will this increase your customer relationship, but also result in more exposure for your website through the use of ‘keywords’ and social sharing.
Remember; it’s all about ease of use. Place call-to-action words and phrases like ‘Click here to order now’ throughout your homepage and site to make it easy for customers to order.
Keep those offers in eye-shot
It’s no good having special offers and discount coupons etc. if your customers can not see them. Make sure you choose a position above the fold on your homepage to present your special offers.
Be diligent and delete and replace these offers as soon as they expire as this inspires confidence in your service.
Follow the above steps and your restaurant website is sure to gain a healthy following, as well as a constant stream of interested and hungry customers.
Update often and provide a means to share your website’s content and news, and your professional and customer-friendly Toronto restaurant website design will gain popularity in no time.